About Soulé
Caring for your body and soul means making your well-being a priority.
This is the heart, the story, and the soul behind every Soulé product.
From the Founder
Soulé was born from a personal desire to better care for both my body and my soul. As we age, we become wiser and more aware of what we use on our body and skin, and what we eat. I guess time becomes more valuable than it did in our early years. The more I pondered those thoughts, the more I read labels and inquired about the source, roots, and effects of the products and food my husband and I were both using and eating. I believe being a good steward pertains not only to our natural possessions but even more so to our overall well-being. Soulé was created as a faith-centered expression of the importance of self-care for the body, soul, and spirit. Soulé is designed to remind women and men that tending to themselves is not selfish — it's encouraged and helps them remain whole enough to pour into the people, purpose, and assignments God has entrusted to them.
"Caring for yourself is not selfish. It is how you stay whole enough to pour into everything else God has called you to." — Ceola J. Griffin
The Soulé Story
Soulé is a skin care brand under The Ceola J. Collective, built around a simple tagline: Care for the Soul. Skin care, here, is treated as an act of stewardship — a faithful practice of tending to the body God gave you so that you remain whole enough to give of yourself elsewhere.
The line is built around a complete line of body care essentials — Body Wash, Body Lotion, Body Scrub, Body Butter, Body Oil, Shampoo and Conditioner, Lip Balm and Lip Balm Gloss — offered across five signature scent collections: Eucalyptus Mint & Vanilla Hyacinth, Peach Mango, Strawberry Macaron & Vanilla Whip, Pineapple Sunrise & Coconut Milk, and Maple Chai & Sweet Cream. For our signature Soulé Lip Line, the signature scent and flavor are watermelon. Our Shampoo and Conditioner are available in our refreshing Eucalyptus Mint & Vanilla Hyacinth scent. Our Facial Care line — a Facial Cleanser and Toner — is available in Eucalyptus Mint & Vanilla Hyacinth and Rose & Aloe.
Our Ingredient Philosophy
At Soulé, every ingredient is chosen with intention. We combine botanical oils, rich butters, moisture-supporting humectants, gentle cleansing ingredients, conditioning agents, fragrance, and carefully selected preservation systems to create formulas that feel beautiful, perform well, and remain fresh throughout their intended use.
As a personal-care brand, we take great pride in formulating with purpose — selecting ingredients for the role they play in each product's texture, stability, scent, cleansing experience, and conditioned feel.
We are not only the creators of Soulé products; we use and enjoy them too. Because we are customers ourselves, we believe honesty and transparency are imperative. Every customer deserves to know what is in the products they use and why it is there.
That is why each Soulé product includes a complete ingredient declaration, accompanied by an ingredient guide that explains the purpose each ingredient serves within our formulations.
Thoughtfully selected ingredients. Purposeful formulations. Luxurious care for the soul.
View the Ingredient GuideMore Ways to Soulé
Try it, track it, share it
Free tools to build your practice, plus a way to bring Soulé to the women in your life.
Wellness Quiz
Answer four quick questions and discover your personalized 5-step Soulé practice.
Take the QuizGlow Tracker
Track your daily practice and see the difference 7 days makes to your skin and soul.
Start TrackingHost a Party
Gather the women in your life for an evening of care for the soul — and be rewarded for it.
Learn MoreCare for the Soul
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